Why Denormalization is promoted in Universe Designing?

In a relational data model, for normalization purposes, some lookup tables are not merged as a single table. In a dimensional data modeling(star schema), these tables would be merged as a single table called DIMENSION table for performance and slicing data.Due to this merging of tables into one large Dimension table, it comes out of complex intermediate joins. Dimension tables are directly joined to Fact tables.Though, redundancy of data occurs in DIMENSION table, size of DIMENSION table is 15% only when compared to FACT table. So only Denormalization is promoted in Universe Desinging.

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